Author Archives: Becky Holloway

Becky Holloway began her marketing career in the world of consumer packaged goods when digital marketing was still in its infancy and social media was all about MySpace (remember them?), but she got her start in tech by answering a Craigslist ad for a marketing position at a brand new start-up in Philadelphia, which completely changed the course of her career. Since then, she has worked with numerous companies in technology, finance, and healthcare, helping to shape and develop them into robust, demand-generating machines that drive revenue growth. From content writing and educating to campaign creation, product launch, and business development, Becky is a student of the craft of marketing. She is trained and certified in Pragmatic Marketing’s methodology, which seeks to focus on market-driven problem solving to shape go-to-market strategy. She is also a firm believer that marketing gets a bad rep because too often its practitioners rely on gut instinct instead of on hard data. Marketing is both art and science, and, where the two meet, the magic happens. Outside of marketing, Becky has a serious case of wanderlust and travels as much as she can with her husband. Her crazy, blended, "Brady Bunch" family including five children keeps her very busy, but when time permits she is an avid birding enthusiast, gardener, knitter, and piano player. She is a former board member of the Honors College Alumni Association at Rutgers University-Camden, and, in quiet moments when inspiration strikes, she writes to soothe her soul.

The Cost of Bad Contract Management [Infographic]

We often get asked what the return on investment or ROI of contract management is. It makes sense. Those who are considering a contract management solution want to understand how quickly they can recoup their initial investment. However, while...

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4 Ways to Get More out of the Contract Management Demo

By the time you're ready for a contract management product demo, your expectations are probably pretty high. You can't wait to see all the possibilities that await you. Unfortunately, the demo process is not always as straightforward as you might...

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How Contract Management Empowers Sales Teams

 

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The Contract Management Naughty and Nice List

You know us by now. We love to get a little goofy while we work. Contract management may not be the world's most exciting topic, but we feel pretty passionate about it and like to keep things interesting. This year, as we put together our holiday...

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10 Key Elements for CLM #10 – Artificial Intelligence

This year we’ve taken you on a journey, a journey to look at the 10 key things you need in your contract management solution. So far we’ve covered all but one. We began with the repository and contract authoring. From there we examined the clause...

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The 3 Questions to Ask When Creating Your Contract Management RFP

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10 Key Elements for CLM #9 – Integrations

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Finding the Right Contract Solution

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10 Key Elements for CLM #8 – Contract Insight

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Signs You Might Have a Contract Management Challenge

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