Author Archives: Becky Holloway

Becky Holloway began her marketing career in the world of consumer packaged goods when digital marketing was still in its infancy and social media was all about MySpace (remember them?), but she got her start in tech by answering a Craigslist ad for a marketing position at a brand new start-up in Philadelphia, which completely changed the course of her career. Since then, she has worked with numerous companies in technology, finance, and healthcare, helping to shape and develop them into robust, demand-generating machines that drive revenue growth. From content writing and educating to campaign creation, product launch, and business development, Becky is a student of the craft of marketing. She is trained and certified in Pragmatic Marketing’s methodology, which seeks to focus on market-driven problem solving to shape go-to-market strategy. She is also a firm believer that marketing gets a bad rep because too often its practitioners rely on gut instinct instead of on hard data. Marketing is both art and science, and, where the two meet, the magic happens. Outside of marketing, Becky has a serious case of wanderlust and travels as much as she can with her husband. Her crazy, blended, "Brady Bunch" family including five children keeps her very busy, but when time permits she is an avid birding enthusiast, gardener, knitter, and piano player. She is a former board member of the Honors College Alumni Association at Rutgers University-Camden, and, in quiet moments when inspiration strikes, she writes to soothe her soul.

'Twas the Night Before Signing

What a year 2020 has been! We all learned to evolve and adapt quickly with the changing times. So with classic Malbek good humor, allow us to present our special version of a holiday favorite. And if you want to follow along, here is the full...

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Innovations Inspired by You

We believe that contracts shouldn't be confined just to the realm of legal. Contract data can (and does) drive results across the entire business. That's why the features and integrations we just announced are all centered around success for you,...

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Winning Big with Analytics

Traveling blind is not a great idea. Having no insight into what is going on with your contracts is an equally dangerous game. You can miss out on sales opportunities and lose revenue to missed milestones or price increases. For one Malbek...

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What is Shelfware?

Shelfware (n); old, clunky software that is not built to address modern problems. Becomes so associated with frustration and problems that users refuse to use it.

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Complex Contracting Simplified

When Atheer, a pioneer in Enterprise Augmented Reality (AR), began looking for a CLM solution to manage the increasing complexity of their agreements, they knew they wanted a vendor partner with a similar growth philosophy. As an enterprise...

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Got a CLM Hangover?

Recently, two of our customers, Square and SurveyMonkey, joined us for a webinar hosted by Legal Operators and we tackled the topic of the CLM hangover. Legal operations professionals sit at the hub of many other departments. Whether sales, ...

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Solving a Global Contract Problem

A global company that develops minimally-invasive clinical solutions recently found itself at a crossroads. Its corporate headquarters, based in Israel, provides services, which include the management of contracts for all of its offices and...

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The Cost of Missing a Contract Milestone

Companies come to us grappling with all sorts of contract issues, and nothing makes us happier than being able to help them overcome these challenges. Whether it's finding new sources of revenue or preventing margin erosion, each customer has a...

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How Contract Management Fortifies Finance Teams

For those who had any doubt whether finance teams should care about contract management, IACCM reports that 9 percent of annual revenue is eroded due to contracting problems, like missed milestones. Finance teams face a complex array of...

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A Night at the Movies

Another Friday is here, and by now we are all wistfully missing the thrill of going to see the latest blockbuster at the local movie theater. We miss it so much, we can almost smell the mouth-watering aroma of buttery, movie-theater popcorn. But...

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