Author Archives: Becky Holloway

Becky Holloway began her marketing career in the world of consumer packaged goods when digital marketing was still in its infancy and social media was all about MySpace (remember them?), but she got her start in tech by answering a Craigslist ad for a marketing position at a brand new start-up in Philadelphia, which completely changed the course of her career. Since then, she has worked with numerous companies in technology, finance, and healthcare, helping to shape and develop them into robust, demand-generating machines that drive revenue growth. From content writing and educating to campaign creation, product launch, and business development, Becky is a student of the craft of marketing. She is trained and certified in Pragmatic Marketing’s methodology, which seeks to focus on market-driven problem solving to shape go-to-market strategy. She is also a firm believer that marketing gets a bad rep because too often its practitioners rely on gut instinct instead of on hard data. Marketing is both art and science, and, where the two meet, the magic happens. Outside of marketing, Becky has a serious case of wanderlust and travels as much as she can with her husband. Her crazy, blended, "Brady Bunch" family including five children keeps her very busy, but when time permits she is an avid birding enthusiast, gardener, knitter, and piano player. She is a former board member of the Honors College Alumni Association at Rutgers University-Camden, and, in quiet moments when inspiration strikes, she writes to soothe her soul.

Malbek Wins Best Managed Start-up of the Year

 

This year Malbek attended the 22nd annual Venture Conference hosted by NJ Tech Council. We were privileged to receive an award from a judging panel comprised of VCs and other business leaders recognizing Malbek as the most well-managed...

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10 Key Elements for CLM #7 - Contract Security

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10 Key Elements for CLM #6 – Contract Commitment

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10 Key Elements for CLM #5 – Signature

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10 Key Elements for CLM #4 – Redlining, Negotiation, and Review

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10 Key Elements for CLM #3 – The Claus(e) Library

Now that we’ve covered the importance of a searchable repository of contracts and tools to seamlessly author them, it’s time to talk about the critical importance of the clause library. Creating a contract from scratch is the perfect way to...

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10 Key Elements for CLM #2 – Contract Request and Authoring

After the contract repository, the next most fundamental element of any contract management solution is authoring, which, let’s be honest, is the ability to move the deal forward. With many CLM systems, however, creating a contract from scratch...

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10 Key Elements for CLM #1 - The Repository

If you’ve spent any amount of time around the contract management world, then you are familiar with this type of list – 10 things every contract management solution should have. Just about every CLM vendor out there has done the list before, but...

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Happy Holidays from Malbek

Malbek may be two years old, but we have flown past the toddler phase and are running full steam ahead! This year has been a whirlwind of positive feedback and incredible growth, and the reality is that our relationship with you is a major reason...

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Empowering Bob and his business stakeholders with contract management

Managing contracts effectively at an enterprise level can be a daunting task. According to Aberdeen, 85% of organizations use manual processes to manage sales contracts. As commerce activities increase in scale and importance, problems magnify...

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